Meet The Team
Chris Rich
Trout Whisperer
"The tug is the drug and the bent pole is the goal."
Baretrap
Sales
"My last name is Bare, and I catch everything...'Baretrap'."
Devin McCord
Technical Specialist
"McCord. Devin McCord. You bet!"
Jill Rich
Shop Mom
"The Boys are here for the fly fishing community...and I'm here for the Boys...'Shop Mom, Mrs. YouBet!"
Richard Kim
Sales
"All you need is big foam and lots of olive" - The Gypsy King
Marc Noble
Sales
"My philosophy on fly fishing is to think like a fish and act like a bug." Sir Noble
Paul Roozendaal
Sales
"Technically speaking...tight lines and WiFi Up."
Grace Rich
Business Manager
Jennifer Ellsworth
Online Marketing & Website Manager
"Reeling you in by bringing your fly fishing obsession online"
Vincent Mauri - Vinny
Controler
“Phoenix deserves a first class fly shop…”
As a second generation Arizona native, my fondest childhood memories are camping and fishing along Arizona water, and at the age of 7 I picked up fly rod and taught myself to fly fish.
As an adult, I’ve had the opportunity to fly fish around the world, and my heart has always come back to the fly fishing community in Arizona. It’s allowed me to connect with a terrific group of people, and launch AZ Fly Shop.
My favorite place to fish is in Arizona waters, and I believe that Phoenix deserves to have a first class fly shop. That’s why I decided to open AZ Fly Shop; to fuel the obsession of fly fishing in Arizona and to serve, and grow, the fly fishing community here.
— Chris Rich
Co-founder | Trout Whisperer
9,842
Days on the water
…but who’s counting?
Founder’s Note
AZ Fly Shop is a place people come together to tell stories, watch fish porn, and have access to the best fly fishing equipment and flies. We support the obsession of fly fishing, the Arizona community, and the conservation of the outdoors.
Chris Rich
Co-founder | Trout Whisperer
Community
We are committed to serving and growing the fly fishing community in Arizona.
Join the communityStewardship
We are committed to supporting and giving back to the community we exist within.
Get involvedConservation
We are committed to supporting the sustainability of fly fishing for future generations in Arizona.
Learn more